Express your personality. Whether you are looking for exciting colors, intricate designs, or classic elegance, your prom dress, pageant dress, and special occasion gown is waiting for you in the Precious Formals collection. Precious Formals was founded in 1990. Over the years, Precious Formals has consistently introduced fresh new trends to the formal dress industry. Precious Formals styles have made impact on prom dress, pageant, and evening wear markets by combining traditional designs with imaginative and creative appeal. For over a decade Precious Formals has strived to become a leader in the formal dress industry. Precious Formals is proud recipient of the Southwestern Bridal and Formal wear Manufacturer of the Year award for many consecutive years. Precious Formals has also received Dallas Fashion award and Atlanta DIVA award. Contestants in popular pageants, including the Miss America, Miss USA and Miss Teen USA, have adorned their designs.