FINAL DAY of our September 20% OFF Sale on Sale!

It’s here – the final day of September and our 20% OFF Sale on Sale! It’s your last chance to score your Homecoming dress at a super deep discount, so don’t miss out. The dresses in our Sale Shop are already up to 90% off, but with Promo Code X20, you can take an extra 20% off through the end of today!

September 20% Off Sale on Sale

Of course, this is also a great time to score your Prom 2015 dress at a great price, or get the perfect dress for your next formal or semi-formal event, whether it be a Bar or Bat Mitzvah, a Sweet Sixteen, or even a wedding. With tomorrow marking the first day of October, this can also be a great time to score a cute little black dress that you can wear on Halloween!

Love the dress in the image above? It’s Blush Prom style 9662, a beautiful strapless sweetheart cocktail dress that features stunning jeweled accents at the waist. This dress is perfect for Homecoming, Prom, or even a Sweet Sixteen. It used to be $279.00, but is now on sale for $139.99 plus take an extra 20% off through the end of today!

Happy shopping to all of our Roo Girls!

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Dancing with the Stars is BACK…and it’s Featuring Jovani!

The newest season of Dancing with the Stars is in full swing (pun intended!), and the stars and talent are great…and the fashion is so amazing! This season’s DWTS fashion is particularly glam, though, because the dancers are looking so beautiful in dresses from one of our favorite designers – Jovani! Check out the beautiful dancers in Jovani below.

DWTS dress Jovani 94443

Six-time World Champion and MMA and UFC Hall of Famer Randy Couture partners with Karina Smirnoff wearing Jovani style 94443, a sexy short beaded backless dress with fringe detail on the shoulders and a deep v-neckline. It fit Karina so perfectly, and fringe is always a fun trend to rock while dancing to accentuate movement!

DWTS dress Jovani 93812

NASCAR legend Michael Waltrip partners with Emma Slater wearing Jovani style 93812, a sexy short beaded dress that features sheer cutouts. It’s such a classy, yet sexy look!

DWTS dress Jovani 93668

Late-night television talk show host Tavis Smiley partners with pro dancer Sharna Burgess wearing Jovani style 93660, a sexy short beaded dress with sheer floral accents. This dress fitted Sharna like a glove!

We’re obsessed with all three of these cocktail dresses, not only because of how stunning they look, but because they are so versatile! They’re perfect to rock for not only a homecoming dance (so you can dance the night away in style like these DWTS dancers!), but for the Holidays or any other formal or semi-formal event you may have. Which short number is your favorite? Leave a comment below and let us know!

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Take an Extra 20% OFF our Sale Shop!

More sales are here! This time, you can take an extra 20% off our Sale Shop! With so man gorgeous dresses of all styles at already discounted rates…and Homecoming Season here…this is one sale you don’t want to miss. All you have to do is enter Promo Code “X20″ at check-out to get the extra 20% off! This sale is only through Tuesday, September 30th, so don’t miss out!

Take an extra 20% off our Sale Shop!

Love the dresses in the image above? The silver dress is Sticks & Stones by Mori Lee style 9151, an all over sequin cocktail dress with jeweled beading and a zipper back. This dress used to be $308.00, but is now only $76.99, plus take an extra 20% off with code X20 through 9/30! The gold dress is Sticks & Stones by Mori Lee style 9167, a short and sexy strapless jeweled and sequin cocktail dress with a zipper back. This dress $316.00, but is now only $78.99, plus take an extra 20% off through 9/30! Both looks are not only perfect for a homecoming dance, but for holiday parties, which are just around the corner!

There’s not only dresses on sale, though – there’s so many great shoes on sale, too! We hope you have fun doing some sale shopping at! As always, don’t hesitate to contact us if you have any questions.

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This Homecoming Queen is also her School’s Football Kicker

South Jones High School senior Mary Kate Smith is one busy girl. This Fall brings on her Homecoming Dance, where she’s the reigning homecoming queen, dedication to her Mississippi school’s soccer team, oh and one more thing… the new kicker for her school’s varsity football squad!

Mary Kate Smith is Homecoming Queen and the kicker on her school's football team

Already a star on her school’s soccer team, she’s bringing her golden foot to a new team – she’s the first girl to make the school’s varsity football squad. Her response if someone tells her she plays like a girl? Here’s what she told

“I’m me, and I’m not trying to be anybody else. I’ll take that as a compliment.” got the whole scoop on this talented girl who proudly wears two things on her head: a homecoming crown, and a football helmet. explained that her football coach, Corey Reynolds, said one of his assistants, Matt Smith, the strength and conditioning coach for Mary Kate’s soccer team, suggested Mary Kate be the kicker that’d sought all summer long. Corey explained, “It just turned out to be a blue-eyed, homecoming-queen soccer player.”


Corey said he was amazed at the way Mary Kate could kick a 40-yard field goal in practice, calling her “one of the most highly competitive athletes – male or female – I’ve ever seen.”

Mary Kate said field-goal kicks are in theory easier than kicking a soccer goal because the ball is stationary in football, but “the pressure is 10 times worse [in football], with big guys running at you who outweigh you by 200 pounds.”

Sounds pretty scary to us, that’s for sure!

Of course, Mary Kate’s parents are so proud of her! Her dad said, “Here, in the South, where traditional values are very traditional, we were a little concerned about how well she’d be accepted. We’ve been pleasantly surprised by the support that the community has shown her. We’ve got a renewed faith that things are equalized for her, and for girls like her.” Check out her friends cheering her on, all wearing “We <3 Mary Kate Smith” shirts!

Mary Kate Smith in uniform with her friends cheering her on!

Mary Kate’s got a lot to be looking forward to when she graduates from high school and moves onto college. She’s planning on playing Division-I soccer next fall at the University of Souther Mississippi and considering a career as an orthodontist. Good luck as South Jones High School’s Homecoming Queen Football Kicker!


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Happy First Day of Fall 2014! Here are 3 Fall Inspired Dresses to be Homecoming Ready.

It’s finally here…Tuesday, September 22, 2014…aka, the first day of Fall 2014! The cool, crisp air is here, and it’s time to take out those cute scarves, rock boots and leather jackets, get pumpkin spice lattes, and start putting your Halloween costume together. But, most importantly, it’s time to get ready for your homecoming dance!

RR Hello Fall 2014_500x500

If you haven’t found your perfect homecoming dress yet, the time is definitely here! Whether going for a casual, semi-formal, or formal look, make sure you choose a dress that you’re comfortable and feel good in. Short dresses tend to be the go-to look for homecoming, but long dresses can be fun for a homecoming dance, as well! If you love the one in the picture above, it’s Shail K style 3856, and it definitely screams “FALL” to us! Elegant, soft, and sultry, Shail K. puts a new spin on this classic floor length evening gown, with an accentuated bust and fitted waistline that compliments any shape.

To get in the leaves falling and pumpkin picking spirit, check out some other orange fall inspired dresses that we love:

La Femme 20631

La Femme style 20631 is an open back lace dress that’s a romantic look for homecoming or prom. We especially love this graceful short chiffon dress’ jewel encrusted lace bodice – an elegant way to stand out!

Sherri Hill 11061

To rock the two piece look in a totally fall way, go with Sherri Hill style 11061. The top of this sassy two piece cocktail dress is covered in a beautifuly beaded design, and the skirt has a beaded band around the waist and a soft, flowy short skirt. A fun and flirty, yet totally elegant, look that you can’t go wrong with!

Orange is definitely a great color to choose to get in the fall mood. But, don’t be afraid to go with a yellow, brown, or black dress, too, if you do want a fall inspired look. Will you be rocking a fall inspired color for your homecoming dance? Leave us a comment below and let us know!


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Vine Star SelfieC in more Alyce Paris Homecoming Dresses!

Earlier in September dress designer ALYCE Paris showed a picture of Vine star SelfieC wearing ALYCE Paris style 4410…and wearing it so perfectly! Well, Courtney SelfieC Schmidt and ALYCE Paris have teamed up once again to show us more of the Vine celeb in gorgeous homecoming looks. It’s definitely getting us excited that Homecoming Season is here! Check them out below.

SelfieC in homecoming dress Alyce 3615

SelfieC is looking so glam above in ALYCE Paris style 3615, a perfect sparkly party dress for Homecoming. This fun and bright short dress is definitely a perfect style for an outgoing girl like Courtney! With a fully sequined, colorful jeweled stones bodice, and corset details, it’s a dress that is bound to make you the life of any party. This dazzling dress also features a strapless, sweetheart neckline and a full ruffled layered sheer tulle skirt.

SelfieC in Claudine for Alyce prom dress 2372

For a sexier, but so elegant, homecoming look, check out SelfieC rocking Claudine for Alyce style 2372, a strapless cocktail dress. This gorgeous fully beaded and embellished cocktail dress is one you can wear for homecoming right through to holiday parties. It’s such a versatile, but stand-out look.

SelfieC homecoming red dress Alyce style 4387

Another so versatile look that SelfieC rocked is Alyce Paris style 4387, a simple, yet sexy dress. This dress shows off all your curves with its soft ruched jersey fabric and perfectly placed jeweled beading on the strapless sweetheart neckline. Just like Style 2372, this is a dress you can easily take from Homecoming to the Holidays. You could even rock it for Halloween by adding horns, a pitchfork, and tail for a sexy devil look! At only $178, this is one of those go-to dresses that every girl should have in their closet.

Which SelfieC Alyce Paris look is your favorite? Leave us a comment below!

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‘Jennifer Lawrence for Dior’ Stuns All!

With The Hunger Games Mockingjay: Part 1 due in theaters this coming November, Jennifer Lawrence has been all over the news lately. And, if she’s not in the news for her Hunger Games movies, you can most certainly count on her being in the news showing off her silly side – she’s always catching the spotlight with hilarious photobombs, adorable interviews, or just all-out clumsiness fests. That’s why it caught out attention to hear “Jennifer Lawrence” and “Dior” within the same sentence today!

Jennifer recently teamed up with Dior to launch a new campaign video for Dior’s Fall/Winter 2015 Women’s Handbag line, which shows the Hunger Games heroine in a little more serious light. The video is a “behind-the-scenes” look of a Dior photo shoot, and shows the actress speaking about what it means to be a powerful woman. Jennifer looked stunning in the video, and Teen Vogue said it best when it comes to describing her look and demeanor:

“She’s poised, well-spoke, and – dare we say – totally grown up. We hope we can always count on J. Law for some laughs, but we have to say we’re impressed by this little reminder that she’s also one classy broad.”

Watch the video here:

Pretty amazing, right? We’re sure there will be much more to come from this “Jennifer Lawrence for Dior” campaign, and we can’t wait! Oh…and by the way…the handbags look totally awesome, too!

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NOW OR NEVER: Get Your Free Leopard Print Scarf!

Remember last week when you could get a free leopard print scarf with your purchase? Well, our Roo Girls LOVED the scarves so much that we’re extending our sale for one more week! With only seven days left until Fall (September 23rd), this is your last chance to get Roo Ready for Homecoming and Back-to-School by getting such a cute scarf with your dress purchase.

Get a FREE Leopard Print Scarf through Saturday

And, you still get to choose which color you want – Grey (Promo Code: FreeG) or Brown (Promo Code: FreeB). So, match it to your Homecoming dress, or pick the color that best goes with your usual casual looks. Either way, you’ll be Fall ready in style!

Still torn on what type of Homecoming dress that you want? We love the one used in the above picture because it’s so versatile! It’s perfect for everything from Homecoming, to the Holidays and New Year’s Eve, to even a sexy Halloween costume! Faviana style 7403 is a sexy illusion cocktail dress with sparkly sequins, mesh inserts, and a stunning open back. The high neck opens up to a dramatic open back with a hidden zipper closure. While we love this short cocktail dress in black for its versatility, it also comes in the color eggplant, which is just as stunning. This dress would look perfect with either the Grey or Brown leopard print scarf for a little glam on your way to your Homecoming dance!

This is the final chance to snag this scarf for free with your purchase – it all ends on Saturday, September 20th, so get shopping! And, as always, feel free to contact us if you have any questions as you’re searching for your perfect dress, whether for Homecoming, Prom, or any other casual, semi-formal or formal event.

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Miss America 2015: Miss New York, Kira Kazantsev!

We’ve kept you posted on the Miss America 2015 competition for a couple of months now because one of our favorite designers, Tony Bowls, is the exclusive evening gown sponsor of the event…and the wonderful pageant has officially come to an end as of last night! We’re very excited to announce that Miss America 2015 is Kira Kazantsev of New York!

Miss America 2015 Contestants

Does something about that statement sound familiar? It’s because this is the third year in a row that Miss New York took the Miss America crown…that’s right, this is a threepeat! Last year, Nina Davuluri took the Miss America 2014 crown, and she must have been very happy to pass it down to her fellow New Yorker, Kira, last night.  That’s not all, though…even Miss America 2013 was from New York, Mallory Hytes Hagan!

Miss America 2015, Kira Kazantsev!

While Kira is our new Miss America, all of the girls looked stunning… especially in their Tony Bowls dresses! The first runner up is Courtney Garrett, Miss Virginia, the second runner up was Ashton Campbell, Miss Arkansas, the third runner up was Victoria Cowen, Miss Florida, and the fourth runner up was Lauren Kuhn, Miss Massachusetts.

Kira’s got the smarts and talent all rolled up into one – she’s a vocalist, and is a future law student, having been accepted to Fordham’s law school. For her talent portion, Kira surprised everyone by singing Pharrell Williams’ “Happy” while sitting cross-legged on stage and banging a red plastic cup on the floor! And, she named combatting sexual assault in the military as the issue which she would want female U.S. Senators to press their male counterparts. She clearly has a very unique mind, very deserving of the Miss America crown!

Kira was crowned in a stunning backless Tony Bowls couture white long sleeved gown. She looked so elegant and graceful in it! If you want her look for Prom, or Homecoming, go with Tony Bowls Evenings TBE11457, a long sleeve jersey slim-fitting gown with beaded triangle bodice inset, beaded center front, softly gathered front bodice, beaded cuffs, open back with cowl drape, and a skirt with a flared back and train.

Tony Bowls Evenings TBE11457 Long Sleeve Gown

Are you happy to see that Miss New York took the crown again? Leave a comment and let us know!

Source: USA Today; Mel Evans, AP

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Watch the Debut of the Sherri Hill Spring 2015 Collection during NYFW

Homecoming 2014 is still on its way, but our dress designers are already thinking of the next big formal event: PROM 2015! And, what better place to start thinking of the night of dressing up in gorgeous gowns than New York Fashion Week? Sherri Hill sure can’t! The Sherri Hill Spring 2015 Collection is being debuted on the NYFW runway today, and we couldn’t be more excited!

Sherri Hill Spring 2015 Collection

Sherri Hill has come out with some stunning numbers for Homecoming this year – from sexy crop tops to elegant lace, we’ve been totally in love with her Fall 2014 collection. So, we are waiting with eager eyes to see her new Spring 2015 line! We can’t wait to see video and runway shots from the show, and will make sure to update you as soon as they are available.

We hope you’re as excited to see the new collection as we are!

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